Why mobile in the enterprise still sucks | VentureBeat

Ram Menon, President of Social Computing at TIBCO, offers this not so subtle observation:

Most enterprise mobile apps suck when it comes to getting work done on the go …

But he offers hope in the way of three suggestions for improving mobile enterprise apps — all of which we at FotoNotes take deeply to heart, since that’s the life of our business:

  1. Design enterprise apps with a user-first orientation. For the oncoming tsunami of mobile-only communication in the 21st century workforce, enterprise IT, developers, and designers need to drop their “enable” hangover and design enterprise apps with a user-first orientation. Users’ attention-spans on mobile apps are dwindling fast, so this means marrying functionality to content that matters to the user at specific points in time. The user wants to act, forward, create, and post in real time with a swipe of a finger as opposed to just access and consume the information. They want to do all this with simplified navigation, minimal steps to action, and optimized keyboard input. Screen resolution, device constraints, connectivity issues all matter — not desktop equivalency.
  2. In the mobile experience, content, and data needs to be delivered selectively. For example, let’s say you’re on a plane collaborating with your sales team and you have six documents floating back and forth. When you get off the plane, what’s the first thing you want to know? You want an update on the most recent versions of these documents so you can dive back into the process, not have to sort through the edits to find the newest iteration. Delivering information in context, and the right information in context, is key to a great mobile experience.
  3. Exploit the power of the smart phone. A smart phone offers us a mind-boggling array of new input sensors from gyroscopes, GPS, accelerometers, and cameras — all enabling us to interact in new ways.

As an example, with FotoNotes, when you take a photo, you automatically capture location (as GPS) and time and date. This metadata is streamed from your smart phone directly to our secure cloud server, where it can be pushed to other applications. In additional, FotoNotes lets you record voice notes related to the photo — why type when you can talk, particularly if the weather is poor or if you’re fingers don’t dance elegantly on a smart phone keyboard (whose do, really).

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