Mobility Seen by CIOs as Key Revenue Generator: MWC

With 70,000 mobile enthusiasts gathering this week in Barcelona for the Mobile World Congress 2013, we expect a number of important announcements, insights, and prognostications. Among the first, Accenture reported the results of a a survey of 413 IT professionals in 14 countries:

  • CIOs worldwide view mobility as a key revenue generator
  • The vast majority of respondents (79 percent) cited mobility as a revenue generator and said it would significantly improve customer interactions (84 percent) as well as significantly affect their businesses (83 percent)
  • The survey found that  collaboration (25 percent) and knowledge sharing (23 percent) are among the  most important features to a developed mobile strategy.
  • More than half the companies surveyed (58 percent) said they have a moderately developed formal mobile strategy, and about one-quarter (23 percent) have an extensively developed formal mobile strategy, down from 31 percent from last year.
  • Most will invest 31 to 40 percent of their discretionary budgets on mobility

All good news from FotoNotes’ perspective. These findings, in particular, lead us to be optimistic about the growth of mobile/cloud services in the near future:

  • Over the next year, nearly half (46 percent) of CIOs said they plan to make workflow changes to better incorporate mobility into the business.
  • Additionally, 73 percent believe mobility will affect their businesses as much or more than the Web revolution of the late 1990s.

You can read more here: Mobility Seen by CIOs as Key Revenue Generator: MWC.