Do your employees hate your mobile apps? FierceMobileIT

Well, do they?

I certainly hope not. But the data suggests otherwise. According to FierceMobileIT

  • Employees are not that impressed with the corporate mobile apps they are expected to use.
  • The bottom line is that business-to-business apps lack the rich design and useful features that employees experience every day with mainstream apps, and understandably, it’s a turnoff for them.
  • As a result, nearly 60 percent of employees abandon the corporate mobile apps they are expected to use.
  • That in turn leads to employees “going rogue,” the study notes, with 64 percent of respondents downloading apps from the public app store to use instead.

You can read more about enterprise user alienation from mobile apps here: Your employees probably hate your mobile apps, study finds – FierceMobileIT.