Applications Outpacing BYOD as Top IT Mobility Priority, Global Study Reveals – WSJ.com

How would you like to improve your business by 17-24%?

A new survey of 1,300 senior IT leaders worldwide found that:

Organizations that have been successful with their mobility initiatives have experienced anywhere from a 17 to 24 percent improvement in business in the form of increased revenue, faster time-to-market, improved competitive positioning, enhanced customer experience, better employee productivity and lower costs.

Nearly all (83 percent) of U.S. respondents recognize a greater need for realizing business opportunities with mobility.

Among the study’s specific findings:

  • Now it is about the apps: traditional focus for IT has been on devices, but the real opportunity is to focus on mobile apps.
    • 63 percent of respondents selected mobile apps for customers or employees as their number one priority (versus 37 percent for internal BYOD and managing employee devices).
  • Now it is about the customer
    • ITs mobility focus started with BYOD and satisfying their employees. Now, the demand is coming from the customers as well, and IT must address both.
    • The number one driver of mobility initiatives is increased demand from customers as reported by 42 percent of respondents. Others include improving the customer experience (33 percent) and improving customer support (26 percent).
  • Now IT must be proactive, not reactive: BYOD was all about IT reacting to demands from employee.
    • Now, demand for mobile apps provides a new opportunity to drive new business initiatives.
  • IT spending on mobility will increase 50 percent over three years.
    • Spending on mobility outside of IT will grow from 9 percent to 15 percent, making this another reason for IT to be proactive.
    • Enterprise mobility adopters have been experiencing real and measurable benefits: While challenges remain and investment is needed, there are real, quantifiable benefits to be achieved.
    • Respondents who have already achieved specific benefits report between 17 to 24 percent improvement in time-to-market, revenue, increased customer satisfaction, better employee productivity and retention/recruitment, and lower costs for BYOD programs.

You can read more about the report here:  Applications Outpacing BYOD as Top IT Mobility Priority, Global Study Reveals – WSJ.com.